The product’s name, “SHAKE”, has been chosen for several reasons:

  • its meaning is reminiscent of the way the product works, and thus merges the name with the packaging and the product itself,
  • also, it is a short, resonant, easy-to-pronounce and internationally well-known word, which is easy to remember,
  • it also carries other meanings related to music and sensuality, which are attractive and deeply ingrained in the collective consciousness of the Western world,
  • in the context of this product, “Shake” also means “Shake the nature”.BACK

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